work experience
30 years in the Education sector- Development & management of two language schools.
- Over 20 years experience in marketing & recruitment for private and public high schools in Canada.
- Ongoing global networking with over 300 education representatives in more than 10 countries.
business Development | Management | Marketing | Recruitment
Professional Journey
To provide a comprehensive overview of my professional journey, I began my career as an English teacher in Argentina, later advancing to a school coordinator role. This experience fueled my entrepreneurial spirit, leading me to start my first project – a language school that expanded from serving just 3 students to a thriving community of 360 in a decade. After relocating to Canada, I held various positions within the education industry, ranging from marketing coordinator to language school director. However, my passion for marketing ultimately led me to pursue a more active role as a recruitment director for global markets in both the private and public education sectors. Through these experiences, I have built a broad network of over 300 education representatives across more than 10 countries, solidifying my place as a leader in the industry.
Marketing
As a marketer, I create promotional content for international audiences in various languages. Additionally, I also strategize the use of digital media in the short, medium, and long term, considering the impact of technology in our industry.
Business Development & Management
As the director of a language school, I was responsible for creating the business plan and overseeing its implementation. This involved establishing the school’s branding, building a strong team, securing industry certifications, and regularly evaluating and adjusting the strategy as needed.
Global Recruitment
As a international education recruitment professional, I set up and execute worldwide recruitment plans. I also cultivate and strengthen partnerships with a emphasis on mutually beneficial outcomes.
WORK HISTORY
Managing Director
CET Vancouver
ESL School Vancouver, BC, Canada
Jul 2010 – Jan 2014
Marketing Advisor
Burnaby School District 41
Burnaby, BC, Canada
Feb 2014 – Oct 2015
Director of Marketing
Bodwell High School
North Vancouver, BC, Canada
Nov 2015 – Jan 2017
Executive director of Recruitment
Brookes Westshore
Victoria, BC, Canada
Jan 2017 – Present
My Passion
Marketing Specialist
I have earned a Master’s degree in Marketing from the Polytechnic University of Madrid. I possess fluency in English, Spanish, Portuguese, French, and basic knowledge of Italian. I am driven by my passion for learning, dedication, and a desire to continuously improve. The MM program aided me in gaining an understanding of why customers choose one brand over another, but I acknowledge that I am still learning.
Marketing strategy
Identify: Brand personality and tone, types of audiences, customer persona, consumer journey. Develop a media plan mix for the short, medium and long term.
Social media
Promote: Brand personality and tone in social media platforms such as: Facebook, Instagram, LinkedIn, YouTube and WhatsApp & WeChat.
Google Ads
Promote: Brand personality and tone with Google Search Ads and Google Display Ads.
Email Marketing
Promote: Brand personality and tone via email marketing and automation: Campaign Monitor and Mailchimp.
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