Services
Driven by Passion
“Pleasure in the job puts perfection in the work.” Aristotle
The trusted PROCESS
Business Development & Management
For the past twenty years, I have been involved in the international education sector from establishing two language schools to managing recruitment teams for K-12 (Kindergarten to Grade 12) both in the private and public sectors.
Based on experience, the most successful results are attained when a systematized business plan is created, implemented and adapted based on performance.
Audience & Markets
First step:understanding the target audience by conducting a market research to know buying patterns and expectations.
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Strengths
Second Step: identifying the business strengths and competitive advantages to develop the business strategy
Goals
Third Step: establishing actionable goals and setting the Key Performance Indicators (KPIs) to measure the results.
Method & Tactics
Fourth Step: developing the tactics and methods that best align with the goals.
Plan
Fifth Step: summarizing the main points and general understanding of the strategy outlining the goals and timeframe.
Monitor
Sixth Step: Evaluate the strategy’s effectiveness to make changes to the plan as necessary.
The Process of
Marketing & Recruitment
Research & Analysis
The first step of the marketing process is to identify the target audience, the competition and the environment in which we will compete.
Roadmap planning
The second step is to communicate the product or service vision and define the strategic direction to plan the initiatives within a timeframe.
Execute & Monitor
The third step is to establish the work and resources needed to meet the objectives, then, monitor and adjust the strategy as needed.
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